With the multitude of choices people now have to consume media content, how do people choose? In a time when the biggest YouTube stars have subscriber lists that rival viewership of network TV shows, how do content creators set themselves apart?  Story Summit, running at Banff Centre March 9 – 11, will help content creators develop new approaches to storytelling, innovate with technology, and create sustainable business models of media content.

Jon Giegengack will be one of the guest presenters.  As the founder of Hub Entertainment Research he’s an expert on the subject of media trends, particularly in the world of television.  We talk about the latest trends in TV and why it’s both a confusing time for consumers and a great time for creators.

Click here for details about Story Summit.


Filed under: Banff, Banff Centre For Art And Creativity, television